Ever wondered where the term
“wine and dine” comes from?
I’ve heard it a million times but I’ve never really understood it. Why is there this cliché of salesmen doing deals over a meal? I considered this tradition old-school; more of a time period/cultural thing that was outdated. Well, turns out I was wrong and there’s more to it. I’ve also wondered why it’s so typical for a man to take a woman out to dinner on a first date. Again, I thought it was because of culture or time period and dates now should be more interesting and exciting. Again, I was wrong. There’s a deeper reason why deals and dates are done over a meal. It looks like all those men from the past knew something that I’m just discovering.
After reading Influence by Robert Cialdini, I discovered the reason why deals or dates are done over meals lies in psychology, specifically the “luncheon technique.” The luncheon technique was discovered by Gregory Razran in the 1930s through different experiments. One experiment was involved politics and food. Prior to the experiment, subjects rated various political statements and then during the experiment,
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At the beginning of January Mike (COO) and I laid out a high-level growth plan for Jakt in 2017. We split the plan into 3 segments: community, business development and content. There are some other items that will contribute to growth, but we felt these 3 areas were the big buckets that would push us furthest forward this year.
In this January recap I’m going to cover community and content. Business development objectives will take longer than a one-month timeline to see results, so I’ll recap that on a quarterly basis. One thing I’ll add to this post, as well, is revenue targets + results.
Revenue is a lagging indicator that is a byproduct of taking action and executing.
So, we didn’t include revenue goals in our original plan. That said, it’s important as a scorecard as a proxy for how well we are executing our growth plan. And while the actions we took in January are, for the most part, not reflected in January revenue (because revenue is a lagging indicator of growth actions taken), I figure it would be good to list it as a benchmark for future posts.
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Whether you’re a freelance writer, hair stylist, doctor, small business owner, or run a fast growing tech company, there’s one thing that unites everyone: the importance of the user journey.
If you don’t think about the user journey, you will fail.
The “user” is defined differently depending on what you do. For a freelance writer, it’s your client. For a doctor, it’s your patient. For a software company, it’s your customer.
For the purposes of illustration in this article moving forward, we’ll use the term “user”.
I’ve worked with a decent number of companies over the last four years running Jakt. Over time I’ve learned the companies who keep in mind the entire user journey when building their business succeed more than those who don’t. I’m not suggesting this is the only thing which makes a company successful, but without it, life can be rough.
There are three main components to the user journey I’d like to highlight. The companies and individuals I’ve seen succeed think about all three holistically.
Ignore one and there becomes a noticeable imbalance and deficit.
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TL;DR If you really want to make an impact, achieve a mission and a vision, and ultimately make even more money, you must build a company, not just a business. I’m convinced of it. So that’s what I’m going to do.
Just because you’re good at building a business that makes money doesn’t mean you’re good at building a company.
Building a business that makes money is one thing . . . Building a company is an entirely different ball game – and I’m not great at it (not yet, anyway). I’m good at the former. I’m not so good at the latter. Now let me explain.
I’ve always been good at finding ways to make money. In high school my parents told me to get a job. I didn’t want to work hourly at an ice cream shop or something similar so I tried to find ways around having a job and still make money.
I stumbled upon eBay.
I began selling things around the house my family no longer wanted. Eventually that had to stop because I ran out of things to sell. But by that point I was hooked.
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If you prefer video, scroll down to the bottom of this post. I recorded a video version of this article.
I want to talk about my morning routine. If you’re an entrepreneur like me I’m sure you can back me up when I say a single work day can be a wild ride. It’s like a roller coaster: going from high to low to back again . . . all within one day. Then try doing this for years. It can take a large toll on your mental and emotional state. I’ve been on that ride and now I’m working on making that mental and emotional roller coaster smoother. I’m trying to upgrade from a beat down car to a BMW. I’ll still be driving on that same bumpy road, but it will just feel a hell of a lot smoother.
Enter in my morning routine.
I’ve found by putting myself in a great state at the start of my day I can curb these shifts and have a steadier day. Over time I’ve experimented with different morning routines. The past six months I’ve constantly tweaked my routine because I haven’t been happy with the results.
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