Ever wondered where the term
“wine and dine” comes from?
I’ve heard it a million times but I’ve never really understood it. Why is there this cliché of salesmen doing deals over a meal? I considered this tradition old-school; more of a time period/cultural thing that was outdated. Well, turns out I was wrong and there’s more to it. I’ve also wondered why it’s so typical for a man to take a woman out to dinner on a first date. Again, I thought it was because of culture or time period and dates now should be more interesting and exciting. Again, I was wrong. There’s a deeper reason why deals and dates are done over a meal. It looks like all those men from the past knew something that I’m just discovering.
After reading Influence by Robert Cialdini, I discovered the reason why deals or dates are done over meals lies in psychology, specifically the “luncheon technique.” The luncheon technique was discovered by Gregory Razran in the 1930s through different experiments. One experiment was involved politics and food. Prior to the experiment, subjects rated various political statements and then during the experiment,
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The importance of attracting and retaining customers is often overlooked by creatives across various industries.
If you want to grow your freelance business or start your own larger business, doing the actual work is just part of the job. The actual “business” end of things is what struggling freelancers from those who are successful or have built their own larger companies.
Quick aside – Who are you / why are you qualified to speak about this?
I hate when people put out information about a topic and haven’t done anything themselves. So, I wanted to briefly answer this question. I started freelancing (business strategy, UX and software development) about five years ago. A little over four years ago I turned that freelancing into a company called Jakt. The business has done seven figures in revenue for three years straight. I’m not trying to brag – instead I’m letting you know I’m not full of it.
Anyways, back to the article.
For the purposes of illustration, let’s use the hair industry. It’s one that fascinates me because I think there’s so much potential for improvement on the business side of things.
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Startup founders come to me all the time and say something like, “We have this. How much will it cost and how long will it take to build the solution?”
They might also say, “I’ve received a range of quotes going from $50,000 to $500,000. I don’t understand why this is the case.” But they still insist they need an estimate from me.
The honest answer to this? I have no clue. And neither does anyone else. That’s why you received estimates ranging from $50,000 to $500,000.
There’s no way to give exact time and cost up front. You aren’t buying a product with a set value. Instead you’re buying something that’s entirely custom-tailored to the unique situation, the problem you are trying to solve, and the customers you want to help.
It’s also pretty undefined at this beginning stage. Typically, it’s a rough idea of what you think should be built. And even if you’ve written your own specs and wireframes, this doesn’t mean that we can just give an estimate and start building. If it was that simple, you wouldn’t be getting estimates from $50,000 to $500,000. Furthermore, along the way,
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